From complex problems to products that make sense.
I'm a product designer with 5+ years of experience across B2C apps, B2B SaaS platforms, and AI-powered experiences.
Currently leading product design at Sewjo, shaping the product from its earliest stages through launch and growth.
Selected projects
Accenture, Wildlight
Assessing a garden the AI can't see
Replaced an intake form with a guided AI conversation. Shipped and demoed at Web Summit 2026.
Sewjo, Swatchbook merchant portal
Proving value without seeing the sale
Designed the merchant side of a discovery marketplace: catalogue sync, analytics and search signals.
Sewjo, Challenges
Turning everyday product interactions into reasons to come back
A gamified engagement experience built around Sewjo's Frocktail launch. 538 participants, 79% above our target.
Sewjo, StitchLog
Making project tracking feel effortless
Rebuilt project logging around one-tap capture on iOS and Android.
