From complex problems to products that make sense.
I'm a product designer with 5+ years of experience across B2C apps, B2B SaaS platforms, and AI-powered experiences.
Currently leading product design at Sewjo, shaping the product from its earliest stages through launch and growth.
Selected projects
Accenture, Wildlight
Assessing a garden the AI can't see
Replaced an intake form with a guided AI conversation that helps beginners describe their garden. Shipped and showcased at Web Summit Vancouver 2026.
Sewjo, Merchant Dashboard
Proving value without seeing the sale
Designed how independent shops bring their catalogues into Swatchbook and see what's driving people to their storefronts, without access to sales data.
Sewjo, Challenges
Turning everyday product interactions into reasons to come back
A gamified engagement experience built around Sewjo's Frocktails launch campaign. 538 participants, 79% above the target of 300.
Sewjo, StitchLog
Making project tracking feel effortless
Rebuilt project logging around one-tap capture on iOS and Android, so sewists can document progress without stopping their work.
